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Short courses with huge impact

Understanding Customer-Centric Design

This customer experience course provides you with a range of tools and techniques to improve your customers’ experience and deliver marketing and business success. Customer-centric design involves analysing customer data, determining customer needs and creating business strategies that focus on improving customer experience in the immediate, medium and long term. 

In the Understanding Customer-Centric Design course, you will learn the value of customer experience, how to apply customer focussed design principles and collaborate with others to enhance customer experience. You will be taught different approaches to measuring customer experience, satisfaction and loyalty.

Modules in the Understanding Customer-Centric Design course include; Customer data analysis, customer needs and customer experience strategy.

Topics explored in this module:

  • – Tools and techniques
  • – Customer experience data
  • – Customer analysis
  • – Customer-centred design

Topics explored in this module:

  • – Customer segments
  • – Customer markets
  • – Trends
  • – Customer needs and wants

Topics explored in this module:

  • – Customer advocacy
  • – Strategy
  • – Collaboration
  • – Customer complaints
  • Level: Proficient
  • Ideal for supervisors and customer representatives
  • Delivered 100% online
  • Complete in 4-6 hours
  • Self-paced learning
  • Interactive activities and case studies
  • Gain in demand skills
  • DeakinCo. Certificate

Price: $250

Why choose DeakinCo.

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today -  and tomorrow. We are trusted by some of Australia’s largest organisations and most recognisable brand names. 

DeakinCo. have partnered with Navitas Professional, part of global education provider Navitas, to develop short courses that enhance both immediate workplace performance and future employability.  Navitas transforms the lives of more than 70,000 students each year through education.
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Complete in 4 - 6 hours

Focus on one, or build out a compelling portfolio, our bite-sized courses help you define your career.

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100% Online

Our flexible self-paced online delivery allows you to study anywhere, anytime and around your other commitments.

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DeakinCo. certificate​

Showcase your learning with a certificate of completion or validate your skills with an optional Professional Practice Credential.

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Be in demand

Globally respected and industry demanded, show employers you have the skills they want.​

Discover new possibilities with DeakinCo.

In demand and on demand

Learn the most sought after skills of today at a time and pace that suits you.  Our online short courses are ready when you are.

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