Start your journey or transform your career

Short courses with huge impact

Building Marketing Insights

Building marketing insights is an essential foundation to delivering effective marketing activities in your business. In this intermediate data-driven marketing course you will learn how to effectively analyse data from multiple sources to inform and determine the choice of channels and the design of marketing activity.

You will understand how to measure, manage and analyse marketing performance to maximise its effectiveness and optimise return on investment (ROI), and explore platforms and systems from which to gather relevant data. You will build a campaign to support a pre-planned marketing strategy as well as develop comprehensive product and channel knowledge to accurately divide and group target markets.

Modules in this course include; Marketing data analysis, marketing trends and marketing strategies.

Module 1: Marketing data analysis

Topics explored in this module:

– Data analytics
– Analytical models
– Marketing analysis

Module 2: Marketing Trends

Topics explored in this module:

– Consumer data
– Content marketing
– Technology

Module 3: Marketing strategies

Topics explored in this module:

– Marketing mix
– Goal setting
– ROI

Level: Practitioner
Ideal for marketing managers and marketing leads
Delivered 100% online
Complete in 4-6 hours
Self-paced learning
Interactive activities and case studies
Gain in demand skills
DeakinCo. Certificate

Price: $250

Why choose DeakinCo.

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today - and tomorrow. We are trusted by some of Australia’s largest organisations and most recognisable brand names.

DeakinCo. have partnered with Navitas Professional, part of global education provider Navitas, to develop short courses that enhance both immediate workplace performance and future employability. Navitas transforms the lives of more than 70,000 students each year through education.