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Short courses with huge impact

Setting Customer Experience Strategy

The Setting Customer Experience Strategy course is designed for senior leaders and business owners. Using case method theory you’ll hear insights from organisational leaders, explore key ideas relating to customer experience strategy, then apply your understandings to case studies.

You will focus on building out a customer experience strategy and collaborating across the business to achieve an organisation-wide alignment of customer experience. You will develop a communication plan for internal and external stakeholders, identifying the data and insights on customer experience to influence strategic decision making and investment priorities. This course will help you better understand the strategic elements that drive a successful customer experience ecosystem.

Module 1: Customer experience leadership

Topics explored in this module:

– Creating a CX strategy
– Changing customer expectations
– Human-centric design
– Loyalty programs in action
– Future customer experience

Module 2: Case study

In this module you’ll:

– Consider a case study about Disney MagicBands
– Contribute to collaborative discussions

Module 3: Case study application

In this module you’ll:

– Apply your understandings to a case study about reinventing the Porsche experience
– Contribute to collaborative discussions

Module 4: Take-home messages

In this module you’ll:

– Create four key take-home messages
– Reflect on your learning journey

Level: Expert
Ideal for senior executives and business leaders
Delivered 100% online
Complete in 4-6 hours
Self-paced learning
Interactive activities and case studies
Gain in demand skills
DeakinCo. Certificate

Price: $250

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Why choose DeakinCo.

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today – and tomorrow. We are trusted by some of Australia’s largest organisations and most recognisable brand names.

DeakinCo. have partnered with Navitas Professional, part of global education provider Navitas, to develop short courses that enhance both immediate workplace performance and future employability. Navitas transforms the lives of more than 70,000 students each year through education.