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Modelling Data for Marketing Campaigns

This data-driven marketing course is intended for those who are responsible for identifying data solutions and models to measure campaign success, end-to-end customer experience and business performance. Through an in-depth recent case study, you will look at the techniques for reviewing campaign performance and determining commercial success.

You will be shown a business-wide perspective on data architecture and the interrelationships between various platforms and systems. The case study will also demonstrate how to actively monitor market trends and digital disruption to predict product, solution and partnership opportunities. The Modelling Data for Marketing Campaigns online course uses case method theory and you will have the opportunity to apply your understandings to a case study and draw on the context of your specific industry and organisation.

Module 1: Aussie Pools case study

In this module you will be introduced to the Aussie Pools case study. This case study will form the foundation of your participation in the rest of the course.

Module 2: Case study discussions

In this module you will participate in discussions, applying your own professional experience and knowledge to the Aussie Pools case study.

Module 3: Consider your own industry

In this module you will participate in discussions and marketing decisions, drawing on the context of your own industry and organisation.

Level: Advanced
Ideal for marketing account managers
Delivered 100% online
Complete in 4-6 hours
Self-paced learning
Interactive activities and case studies
Gain in demand skills
DeakinCo. Certificate

Price: $250

Why choose DeakinCo.

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today - and tomorrow. We are trusted by some of Australia’s largest organisations and most recognisable brand names.

DeakinCo. have partnered with Navitas Professional, part of global education provider Navitas, to develop short courses that enhance both immediate workplace performance and future employability. Navitas transforms the lives of more than 70,000 students each year through education.