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Modelling Data for Marketing Campaigns

This data-driven marketing course is intended for those who are responsible for identifying data solutions and models to measure marketing campaign success, end-to-end customer experience and business performance.

You will learn how to review campaign performance, determine its commercial success and develop insights that improve marketing campaigns. You will be exposed to a business-wide perspective on data architecture and the interrelationships between various platforms and systems. You will also actively monitor market trends and digital disruption to predict product, solution and partnership opportunities.

By the end of the course, you will successfully build a commercially compelling business case for a marketing campaign.

The Modelling Data for Marketing Campaigns online course uses case method theory and you will have the opportunity to apply your understandings to a case study and draw on the context of your specific industry and organisation.

In this module you will be introduced to the Aussie Pools case study. This case study will form the foundation of your participation in the rest of the course.

In this module you will participate in discussions, applying your own professional experience and knowledge to the Aussie Pools case study.

In this module you will participate in discussions and marketing decisions, drawing on the context of your own industry and organisation.

  • Level: Advanced
  • Ideal for marketing account managers
  • Delivered 100% online
  • Complete in 4-6 hours
  • Self-paced learning
  • Interactive activities and case studies
  • Gain in demand skills
  • DeakinCo. Certificate

Price: $250

Why choose DeakinCo.

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today -  and tomorrow. We are trusted by some of Australia’s largest organisations and most recognisable brand names. 

DeakinCo. have partnered with Navitas Professional, part of global education provider Navitas, to develop short courses that enhance both immediate workplace performance and future employability.  Navitas transforms the lives of more than 70,000 students each year through education.
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Complete in 4 - 6 hours

Focus on one, or build out a compelling portfolio, our bite-sized courses help you define your career.

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100% Online

Our flexible self-paced online delivery allows you to study anywhere, anytime and around your other commitments.

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DeakinCo. certificate​

Showcase your learning with a certificate of completion or validate your skills with an optional Professional Practice Credential.

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Be in demand

Globally respected and industry demanded, show employers you have the skills they want.​

Discover new possibilities with DeakinCo.

In demand and on demand

Learn the most sought after skills of today at a time and pace that suits you.  Our online short courses are ready when you are.

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