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Short courses with huge impact

Managing Customer Experience Data Insights

The Managing Customer Experience Data Insights course will provide you with the opportunity to develop proficiency in promoting a customer-centric culture by effectively communicating the strategy and targets to others in your team.

In this online customer experience course, you will engage in driving systematic approaches to customer-centred design and customer experience improvements by championing the use of technology and systems to identify, capture and report customer data. This course will help you understand what elements are essential in creating the customer experience and you’ll discover how to understand needs and emotions with customer journey mapping.

To improve your customers’ experiences, you will analyse and utilise data to measure success, validate ideas and prioritise outcomes. To ensure a consistently high standard of customer experience you will be exposed to case study research and gather intelligence that can be related to your own business’s future customer needs and experience.

Topics explored in this module:

  • – Customer journey mapping
  • – Designing experiences
  • – Creating personalised experiences
  • – Consumer insights into action
  • – Championing customer centricity

In this module you’ll:

  • – Consider a case study about Netflix
  • – Consider a case study about IKEA
  • – Contribute to collaborative discussions

In this module you’ll:

  • – Apply your understandings to a case study about Optus World Cup football
  • – Contribute to collaborative discussions

In this module you’ll:

  • – Create four key take-home messages
  • – Reflect on your learning journey
  • Level: Advanced
  • Ideal for senior customer strategy leaders
  • Delivered 100% online
  • Complete in 4-6 hours
  • Self-paced learning
  • Interactive activities and case studies
  • Gain in demand skills
  • DeakinCo. Certificate

Price: $250

Why choose DeakinCo.

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today -  and tomorrow. We are trusted by some of Australia’s largest organisations and most recognisable brand names. 

DeakinCo. have partnered with Navitas Professional, part of global education provider Navitas, to develop short courses that enhance both immediate workplace performance and future employability.  Navitas transforms the lives of more than 70,000 students each year through education.
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Complete in 4 - 6 hours

Focus on one, or build out a compelling portfolio, our bite-sized courses help you define your career.

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100% Online

Our flexible self-paced online delivery allows you to study anywhere, anytime and around your other commitments.

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DeakinCo. certificate​

Showcase your learning with a certificate of completion or validate your skills with an optional Professional Practice Credential.

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Be in demand

Globally respected and industry demanded, show employers you have the skills they want.​

Discover new possibilities with DeakinCo.

In demand and on demand

Learn the most sought after skills of today at a time and pace that suits you.  Our online short courses are ready when you are.

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