Start your journey or transform your career

Short courses with huge impact

Developing Data-Driven Marketing Campaigns

With the increase in digital technologies, we have more data at our fingertips than ever before, enabling us to make informed decisions with confidence and evidence. In this data-driven marketing course you will develop original insights from assessing data on customer trends across a range of customer markets and channels.

You will be taught how to use data to strategically plan and build marketing campaigns aligned to your business objectives and metrics, and how to use data to review and recommend action for ongoing campaigns. You will generate scenarios to challenge existing campaign performance or to test new products or solutions, and you will develop simple customer personas to analyse the strengths and limitations of different marketing channels.

Modules in this course include; Customer trends, campaign building and campaign performance.

Module 1: Customer trends

Topics explored in this module:

– Market analysis
– Data analysis
– Customer channels

Module 2: Campaign building

Topics explored in this module:

– Campaign goals
– Planning
– Promotion
– Launch

Module 3: Campaign performance

Topics explored in this module:

Module 4: Conclusion

Topics explored in this module:

– Course Quiz
– Take Home Messages
– What’s Next

Level: Proficient
Ideal for marketing team leaders and business development leaders
Delivered 100% online
Complete in 4-6 hours
Self-paced learning
Interactive activities and case studies
Gain in demand skills
DeakinCo. Certificate

Price: $250

Why choose DeakinCo.

Part of world-leading Deakin University, DeakinCo. are pioneers of workplace transformation for the future of work. Our mission is to help organisations and individuals build the emerging and in-demand skills required to succeed in the workplace today - and tomorrow. We are trusted by some of Australia’s largest organisations and most recognisable brand names.

DeakinCo. have partnered with Navitas Professional, part of global education provider Navitas, to develop short courses that enhance both immediate workplace performance and future employability. Navitas transforms the lives of more than 70,000 students each year through education.